Our Story

1mn+ Users, 700mn+ Emails, 30mn+ Orders & growing

Flash.co was born from a simple idea: to make shopping smarter, and more personalised for today’s consumers. 
Since our early concept launch in April 2023, Flash is now 
an evolving product supercharging the shopping journeys of a over a million users globally.

Our Vision

every purchase should be an experience

We envision a world where shopping is not just a transaction but a personalised, insightful, and rewarding journey for every shopper. Flash.co commits to decluttering consumer lives, safeguarding data, & providing a smart, centralised and rewarding service.

Our Values

Consumer love.
All that counts.
We obsess about every consumer and push the bar in delighting them everyday.
Think Deep.
Craft with love.
We go deep on every detail and make everything how we would make a piece of art.
Disrupt. Incremental doesn’t change the world.
We think inorganic and challenge status quo. We’re not afraid of treading the unknown.
Customer Safety. First Priority.
We make Zero Compromises in ensuring safe & secure experiences.
Go Guerilla. The world won’t wait.
We navigate & iterate with speed. 
Fail fast & Succeed faster.
Believe in yourself.
And your team.
We back ourselves and find our 
wins in our colleagues and in welcoming diversity.

Our Investors