Apple's Sale Calendar for 2024

Author :  
Supriya Char
Date :  
April 12, 2025

TABLE OF CONTENTS

Apple. 

A brand known for its premium technology, high quality, and an enhanced user experience.

It is no wonder to anyone that every time Apple launches a new product, people queue up to upgrade their existing devices. 

Another key point that Apple products are also known for is the premium price tag attached to them. Their prices remain fairly consistent throughout the year and Apple sale events don’t come by very often in the year. If you’ve often kept a close watch for the next Apple launch in order to plan and buy an older model at the newly reduced price, you are not the only one. 

Over the course of the year, at different time periods, customers can find good deals on their products. For instance, they have a special Back To School promotion, running from June to September end, wherein qualifying candidates such as students entering higher education get incentives on the purchase of particular Apple products. Similarly, the Apple Black Friday sale usually involves gift card offers on the purchase of specific products.

Another way to get Apple deals is to keep an eye out for sale events by major resellers such as Amazon, Best Buy, and Walmart.

How Much Can You Really Save During Apple’s Sale Events?

It depends on the deal you choose to go for. Historically, there have been a few promotions that you could choose from. If you plan your purchase around the time of a new launch, and go in for an older model, the likelihood of snagging it at a price drop is much higher. Therefore, it is important to keep track of the dates of an Apple launch. 

Alternatively, you can even plan your purchase around major retailer sale events such as Black Friday or Cyber Monday, in order to get a good discount on a variety of Apple products.

Another good option, particularly for higher education students, is the Apple Back To School Promotion with special deals on the purchase of specific Apple products. Check out the official terms and conditions to understand the products the deals are available on, and the eligibility criteria.

What Are Apple’s Upcoming Sales Events in 2024?

Are you wondering about when the next Apple sale is? Well, typically, Apple isn’t known for discounts. However, across the year, Apple does have promotional offers in various forms. For holiday seasons and back-to-school time periods, they have offers on specific products in the form of Apple gift cards. Apple products are also vastly popular and are therefore available on most major retailer sites like Amazon, Best Buy, Walmart, etc. that do have deals during sale seasons. Planning your purchase by keeping an eye on the best deals will help you find the best bargain for yourself!

Back To School Promotion (July-September)

While students and educators get discounts on certain products across the year through the Apple Education Store, the Back To School Promotion brings an added bonus with various incentives such as gift cards, discounts on Apple Care and much more. Read up on the offers on the official site.

Black Friday/ Cyber Monday

Historically, Apple doesn’t have discount deals on Black Friday/Cyber Monday. However, they have enabled gift card deals on the purchase of eligible Apple products. 

Holiday Shopping Season

On Christmas and New Year sales, Apple brings specially curated products for all their customers. They offer great trade-in values, special carrier deals, financing options, and device setup — including transferring data and activating a cellular plan — all by shopping directly in-store, online, or in the Apple Store app.

New Product Launch Events

With the launch of newer technology, the previous generations of Apple products tend to see a drop in prices. So, if you don’t mind a slightly older model, timing your purchase around a product launch is a solid idea.

How Long Do Apple Sale Events Usually Last?

It depends on the event. The Back To School promotion was held between June 20th – September 30th 2024. Last year, the Black Friday/Cyber Monday deals lasted for a few days. Since timing is of the essence when it comes to buying an Apple device, it is important to keep track of their promotions and product launch timings.

Effective Ways To Save When Shopping During Apple Sale Events

When it comes to buying an Apple product, especially for a good price, timing is everything. Whether it is keeping track of the next Apple iPhone launch dates, or looking up the Back To School Promotion time period in your location, timing your purchase will help you get the best deal.

Take Advantage of Education Pricing

The Apple Education Store features special education pricing for specific Apple products such as Macs, Macbooks and iPads, for university students and their parents, as well as teachers and staff who work for an educational institution. Please check the official terms and conditions to know the eligibility criteria for qualified purchasers, and the list of products available on discount. 

Use the Apple Trade-in Program

The Apple Trade-in Program is a great way to upgrade your old device to a new one and save a little money as well. The level of savings will depend on the generation of the device being traded. You can read up more about the process on the official page.

Look For Bundle Deals

The Apple Education Store offers a pro apps bundle for education, which can be very helpful for students. Apple One provides a bundle of up to 6 Apple subscriptions such as iCloud+, Apple TV+, and Apple Music+. 

Consider Older Models

The best thing about Apple is that even with an older model, you still know you are getting high-quality tech. The bonus? When you plan the timing of your purchase, you can get a great deal as well.

Look For Gift Card Offers

If you’re a loyalist, you know that Apple doesn’t really do discounts. However, you know that during certain sale seasons such as Back To School or Black Friday, they have been known to have gift card offers on the purchase of certain Apple products.

Use Price Comparison Tools

When you’re purchasing a new Apple product, especially during sale season, do check out the prices at various different retailers to ensure you’re getting the best deal for yourself. Seasoned shoppers also use price comparison tools such as Google Shopping, Camelcamelcamel, etc. and peruse deal pages to find the best bargain.

What Are The Best Tools To Track Apple’s Next Sale Events?

If it is an Apple product, it will garner attention. So, if you’re a tech enthusiast, you will be spoilt for choice, because there are always multiple sources you can check out for your next Apple deal.

Apple’s Official Website and App

Of course, the best way to stay informed is the source of the news itself. Always, keep an eye on the official site and app for news of the next exciting launch, or the dates of the next promotion.

Social Media

Following your favourite brand on social media is always a wise idea for two reasons - brand love and an easy way of keeping track of the next sale event.

MacRumors Buyer’s Guide

This site has an extensive and updated guide for a range of Apple products with the best deals including major retailers. 

AppleInsider Price Guide

AppleInsider is another helpful site that tracks discounts and deals across Apple product categories for various major retailers.

Sale Date Tracking Websites

As a seasoned shopper, you may already have your go-to sale and deal tracking sites bookmarked. Don’t forget to track those as well to ensure you know about the best sales coming up.

Does Apple Offer Loyalty Programs That Provide Regular Discounts?

Apple doesn’t really do loyalty programs in the traditional sense. Thanks to its superior quality, seamless user experience and dedication to provide world-class technology, Apple already has a rather loyal customer base. 

It does have special offers for certain groups such as students and educators, through their Apple Education savings and Back To School offers. It also has the Apple card with a cash back system through Apple Pay. Read more about it on the official site.

Bottom Line

With Apple being one of the most sought-after brands, the price also starts at a higher point. However, there are ways to strategize a plan to get the best deal. By tracking product launches, you can buy the older models at a lower price at the right time. You can even keep an eye out for the various promotions such as Back To School or Black Friday on their official site. 

As it is such a popular brand, it also has good offers during sale seasons, on major retailer sites such as Amazon, and Best Buy.

FAQs

Are there specific months when Apple tends to release new products?

Apple is known to have 3-4 events in a year. Usually, there is one in March/April. Then, there’s the Worldwide Developers Conference in June. In September, they tend to have an event for the newest iPhone and Apple Watch, and in October, sometimes, they have one for Macs and iPads.

How often does Apple update its product lines?

It depends on the product. Apple is known to release new iPhone models every year. A new iPad model was also released every year up until 2023. The Apple Watch has also seen new updates yearly since its launch.

How do Apple's sales strategies differ across its product categories?

While the broader aim that focuses on high quality, superior technology and an enhanced user experience remains the same across products, Apple does have a wide range of categories that fits into various aspects of the consumer’s lifestyle. Various factors like positioning, features, usage and the target audience it is meant for, come into play. For instance, they have the Apple Education Store that focuses on offers on specific products like the Mac and the iPad, for higher education students. The Apple Watch has a strong heath and fitness angle with specific features.  

Does Apple offer price protection if an item goes on sale?

As per the official page, if you buy an Apple product and Apple reduces the price within 14 calendar days of you receiving it, you can request a refund or credit for the difference in price at an Apple Store or by contacting Retail Customer Care. Limited-time reductions and special sale events like Black Friday are not included. The price protection is also limited to 10 units of a particular product. For the latest and detailed information, it is recommended to check out the rules and regulations on the official site.

How do international Apple stores differ in their sales calendars?

Depending on the geographic area, the promotional time periods in the Apple sales calendar may differ. For instance, the Back To School promotion ran from June 20 - September 30, 2024 in US and Canada this year whereas, for UK and Europe, the promotion is from July 3 – October 21, 2024. There are also festive sale events that may differ from region to region. For instance, in India, Apple does promotional offers around Diwali time.

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